Natalija Marcinska

Natalija Marcinska is a seasoned product management professional with extensive experience in leveraging AI and enhancing user engagement across various media platforms. Currently serving as Group Product Manager for Personalisation at BBC, Natalija leads initiatives to tailor content for audiences and spearheads GenAI projects within the product group. Prior to this role, Natalija was Product Director at Cytora, focusing on AI-powered solutions for commercial insurance, and held multiple positions at Bloomberg, including Lead AI Product Manager, where strategic development and team leadership were key responsibilities. Natalija's career also includes roles as Client Insight Analyst at My Market Insight and Corporate Investigator at Bishop IP Investigations. Educational background includes a Master's degree in International Media Business from the University of Westminster and a BA Honours in Media & Cultural Studies from the University of Sussex.