HR

Heather Riedinger

Sr. Manager, Customer Insights Team (Sales) at Beech-Nut Nutrition Company

Heather Riedinger has a diverse work experience spanning various industries and roles. Heather started their career as an Administrative Assistant at the City of Danbury's Board of Education in 1993, followed by a position as President of the Program Activities Council at Western Connecticut State University in 1998. Riedinger then worked as a Birthday Party Program Director and Gymnastics Instructor at Olympia Sports Academy from 1995 to 2000. In 1998, they returned to the City of Danbury as an Administrative Assistant to the Tax Collector, where they streamlined office services and created custom forms and templates to increase efficiency.

From 2000 to 2001, Riedinger served as the Design Coordinator/Office Manager at Miracle Graphics and Marketing LLC, where they were responsible for graphic design, production of printed materials, and customer service. Heather then worked as an Executive Assistant at Design Trust from 2001 to 2002, providing support to the President's office in file management, handling phone calls, and conducting internet research, among other tasks.

In 2001, Riedinger joined PepsiCo, starting as an Administrative Assistant in the Mergers & Acquisitions team. Heather created visually appealing presentations, assisted in research, and resolved billing and contract issues. Heather later transitioned to roles in marketing, including Marketing Coordinator/Sr. Coordinator for Innovation, Marketing Analyst, and Customer Marketing for Foodservice (Papa John's).

In 2016, Riedinger joined Beech-Nut Nutrition Company, where they held various positions. Heather started as a Customer Insights Manager, overseeing the system upgrade and training for IRI transition. Heather also developed tools and dashboards to facilitate insights of strategic priorities. Heather then became a National Category Manager, responsible for coordinating analytics and driving growth through the "Assortment Optimization" initiative. Currently, they hold the position of Sr. Manager, Customer Insights Team (Sales) at Beech-Nut Nutrition Company, leading the sales team in utilizing customer insights to drive growth.

Throughout their career, Riedinger has demonstrated skills in customer insights, category management, marketing, and administrative support. Heather has been successful in driving revenue growth, creating effective marketing programs, and implementing process improvements.

Heather Riedinger's education history includes studying Business Administration with a focus on Supervisory Management at Western Connecticut State University. Prior to attending university, they attended Danbury High School. In addition to high school, they also attended St. Gregory the Great, although the specific degree or field of study pursued at these institutions is unknown.

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