Consumer electronics company BGZ brands has appointed Leslie Greve to the position of Chief Marketing Officer. Ms. Greve will be charged with delivering on customer needs, implementing and delivering the company’s global marketing strategy and overseeing its marketing team.
"Leslie's talent, experience, and deep concern for people align perfectly with our brand values. Our future continues to burn bright and Leslie's vision will be a key contributor in our taking BGZ to the next level," said BGZ CEO Kirk Feller.
Ms. Greve has been with BGZ since 2015, most recently as Vice President of Category Management. Prior to that, she built her career in sales, category, branding and strategy roles at packaged goods companies.
"We will make data-based decisions which will result in customers feeling at home in our products and brands. We want them to think, 'This is something I never knew I needed,'" said Ms. Greve. "At a time when a lot of companies are pulling back on investments due to COVID-19, BGZ brands is doubling down on innovation, people and investments. We are planning for a bright future, with the voice of our customers woven through the fabric of what we do. We are ready to meet our consumers in fresh ways."