Carlos Estuardo Morales is an experienced professional in sales and brand management, currently serving as the Regional Sales Manager and Modern Trade Leader at BIC since January 2018, where strategic leadership is provided in commercial and promotional activities across Guatemala, El Salvador, Chile, and Peru. Previously, Carlos held various roles at Ninoshka from August 2015 to January 2018, including Senior Brand Manager, managing marketing teams and executing budgets for well-known brands. Earlier career experience includes positions at B&C Guatemala, where project development for snacks and confectionery was spearheaded. Carlos holds a degree in Industrial Engineering and a Master's in Administration from Universidad Rafael Landívar, alongside specialized training in sales management and negotiation from recognized institutions, including the University of Michigan.
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