Birra Peroni

Viviana Manera is an accomplished marketing professional with extensive experience in leadership roles across prominent companies. Currently serving as Marketing Director and Trade Marketing Director at Birra Peroni since April 2022, Viviana previously held the position of Head of Marketing for Coca-Cola Greece & Islands from May 2017 to April 2021, overseeing marketing strategies and team leadership. Additional experience includes roles as Marketing Manager at Coca-Cola Italia, Marketing and Trade Marketing Category Manager Benelux at RB, and Regional Marketing Manager for Barilla Group in Western Europe. Viviana's career began with internships at Nestle S.A. and the Permanent Representation of Italy to the European Union. Educational qualifications include a Harvard Business School program, a Master in Marketing & Communication from Università Bocconi, a Laurea Specialistica in European Studies from Università degli Studi di Torino, and a Master 1 in European Integration and Governance from Sciences Po Bordeaux.

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