Roisin Branch

Roisin Branch has a diverse range of work experience in the marketing field. Most recently, they served as the Chief Marketing Officer at BLADE starting in 2022. Prior to that, they held the role of Vice President Marketing at SoulCycle Inc. (Equinox Group) from 2020 to 2022. In this role, they led the marketing department and successfully launched various campaigns, reclaimed the external brand narrative, and redefined corporate and brand values.

Before joining SoulCycle, Roisin worked at Equinox as the Vice President of Brand Marketing and High Performance Travel from 2019 to 2020. During this time, they led brand strategy and creative development, launched the Equinox Explore high-performance travel business, and pivoted to rich editorial content to engage members post-lockdown.

Earlier in their career, Roisin served as the Global Brand Director for Stella Artois at Anheuser-Busch InBev from 2017 to 2019. Roisin led the global repositioning, brand strategy, and consumer engagement for Stella Artois, driving significant growth across key markets. Additionally, they served as the Global Marketing Director for New Brands at Anheuser-Busch InBev, where they successfully launched MixxTail, a premium range of bottled cocktails, driving high profitability.

At Diageo, Roisin held several roles including Senior Brand Manager for Crown Royal and Johnnie Walker, where they relaunched Johnnie Walker as a cultural icon of personal progress and achieved sales growth. Roisin also served as an Innovation Manager, responsible for launching a category of premium pre-mixed drinks, and as a Brand Manager for Smirnoff, where they successfully launched Smirnoff Black vodka and led the James Bond sponsorship.

Overall, Roisin Branch's work experience demonstrates their expertise in marketing, brand strategy, creative development, and consumer engagement. Roisin has a track record of driving growth, launching successful campaigns, and redefining brand narratives.

Roisin Branch has a Bachelor of International Commerce degree with a focus in Business Administration and Management, Marketing from University College Dublin. Roisin also attended Lycee Denis-de-Rougemont and obtained a Baccalaureat degree. Additionally, Roisin was part of the Erasus program at Universidad de Murcia, where they studied International Business.