Jennifer Chapman

Jennifer Chapman is a Senior Content Designer at Blue Shield of California, where responsibilities include crafting user-centered microcopy to enhance the user experience across digital platforms. Previous experience includes a role as Senior Content Designer at BILL, focusing on strategic mapping of user behaviors and improving error-handling for SAAS systems. At Ancestry, Jennifer led Gen AI initiatives, ensuring product accuracy and brand consistency. A tenure at LinkedIn resulted in impactful content changes that significantly boosted performance. As a Senior Content Strategist at SnapChapman Copy & Content, Jennifer developed content strategies for museums and nature centers, while project leadership for the City of Laguna Beach involved managing website redesigns. Educational credentials include a B.A. in English and Anthropology from William & Mary and an M.A. in History Museum Studies from The Cooperstown Graduate Program.