Shelley Roberts

Shelley Roberts is an experienced professional in the e-commerce and digital marketing sectors, currently serving as the Assistant E-commerce Manager for Baby (Travel, Nursery & Toys) at Boots UK since October 2025. Prior to this role, Shelley worked at Dunelm from October 2018 to September 2025, holding positions as Senior Digital Growth Executive and Senior Digital Category Executive. Earlier career achievements include serving as a Junior Marketing Analyst at Sports Direct Int. from April 2017 to September 2018 and various merchandising roles at Sainsbury's from October 2014 to April 2017. Shelley holds a First Class BSc (Hons) in Marketing Management from The Manchester Metropolitan University, completed in 2013.