Michael McLaren

In his role, McLaren is focused on overseeing the delivery of data-driven, fully integrated, end-to-end digital solutions to Bounteous’ blue chip client roster, which includes Fortune 500 brands such as Caesars Entertainment, Coca-Cola, Domino's, and Mars Wrigley.

McLaren is tasked with helping drive customer growth across all Bounteous industry verticals, helping organizations to fully realize the benefits of co-innovative partnerships and Bounteous global delivery capabilities in order to achieve their business objectives. McLaren is also charged with identifying and driving new strategic capabilities, building centers of excellence, and serving as a strategic partner to client leaders.

Most recently, McLaren served as CEO of Merkle B2B, where he led the global advancement of the company’s B2B practice. Previously, he held several key executive roles at McCann Worldgroup, first as worldwide account director on Microsoft; later as President of McCann Erickson USA; followed by a dual role as CEO of McCann Worldgroup Japan and Regional President of McCann Worldgroup Asia Pacific, where he oversaw operations in 14 countries; and finally, as CEO of MRM//McCann, where he was responsible for overseeing global P&L, client relationships, network operations, and international growth of the MRM//McCann global network.