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Team announcement

Molly LeCronier made Head of Corporate Communications at Brad’s Deals

Online discount company Brad’s Deals has announced the appointment of Molly LeCronier as Head of Corporate Communications, effective immediately. Ms. LeCronier will be responsible for developing and executing the company’s communications strategy, including leading all aspects of internal and external communications, media relations, analyst relations, social media, crisis and issues management, content strategy and branding. She will report to Brad’s Deals President and COO Amy Bourne.

"Molly's stellar experience and in-depth understanding of our brand strategy and corporate values will play a vital role as we continue to grow our company and communicate our service and mission to consumers," said Ms. Bourne. "She was a tremendous asset to our company as a consultant, and I am honored to have her joining the leadership team where she will play an invaluable role developing our communications roadmap and positioning Brad's Deals for the future."

Ms. LeCronier has more than 20 years of public relations experience, including with her own consulting firm, Anomolly Consulting, which she founded in 2019. She has also served in leadership positions with Integrate Agency, Ward, Hill & Knowlton, Ruder Finn, and MSMG Worldwide.

"I am very excited to join a company that has an amazing history, tremendous customer base and countless growth opportunities ahead,” said Ms. LeCronier. “Corporate communications is key to Brad's Deals' continuing evolution, from building credibility and trust with key stakeholders to conveying a solid value proposition to creating a compelling narrative. I look forward to working closely with the leadership team to advance Brad's Deals' story."

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