Senior Associate Director, CRO

Brainlabs is a digital media agency – we’re passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world’s largest advertisers to do just that. 

Our mission is simple, we want to become the world’s largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we’re at it.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

 

Brainlabs is a digital media agency – we’re passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world’s largest advertisers to do just that.

Our mission is simple, we want to become the world’s largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we’re at it.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

We are seeking an experienced and visionary Senior CRO Strategist to join our dynamic team. The ideal candidate will have a holistic view of site experience optimization, integrating expertise in analytics, design, behavioral psychology, user experience, experimentation, and development. You will play a pivotal role in building and executing a site strategy that aligns with our clients' broader digital marketing strategies and business objectives.

 

Key Responsibilities

• Develop and implement comprehensive CRO strategies that enhance user experience and drive conversion rates.
• Conduct in-depth analysis of client websites and digital marketing channels to identify optimization opportunities.
• Design and oversee A/B testing, multivariate testing, and other experimentation methodologies to validate hypotheses and inform strategic decisions.
• Collaborate with design, development, paid media and content teams to ensure seamless integration of CRO strategies across all touchpoints.
• Utilize analytics tools to track, measure, and report on the performance of optimization initiatives, providing actionable insights and recommendations.
• Understand client business objectives and build site strategies that support broader digital marketing efforts, particularly in paid media and omnichannel campaigns.
• Stay current with industry trends and best practices to ensure our clients are at the forefront of digital innovation.
• Mentor and guide junior team members, fostering a culture of continuous learning and improvement.
  
  
  

Qualifications

• 5+ years of experience in CRO or a related field, with a proven track record of driving significant results.
• Strong understanding of web analytics, user experience design, behavioral psychology, and digital marketing principles.
• Proficiency in using CRO and analytics tools such as Google Analytics, Optimizely, VWO, Hotjar, etc.
• Experience with HTML, CSS, and JavaScript is a plus.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions.
• Strong communication and presentation skills, with the ability to articulate strategies and insights clearly and effectively.
• A collaborative mindset with the ability to work cross-functionally and build strong relationships with clients and internal teams.
• A strategic thinker who can see the big picture while also paying attention to detail.
  
  
  

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• Flexibility with remote working options.
• The chance to work with a diverse range of clients across various industries.
  
  
  

How to Apply

If you are passionate about optimizing user experiences and driving meaningful business outcomes, we would love to hear from you. Please submit your resume, a cover letter detailing your relevant experience, and examples of past work.

What Happens Next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.

Thank you for your interest in Brainlabs! We look forward to getting to know you!

Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.