BJ

Bhavika Jariwala

Trade Director, India at Brand USA

Bhavika Jariwala is an accomplished marketing professional with extensive experience in the travel and hospitality sectors. Currently serving as the Marketing Director at Sartha Global Marketing LLP since April 2024, Bhavika has also held the position of Director of Special Projects at Brand USA since May 2017, where responsibilities include representing Brand USA in India and managing travel trade initiatives. Prior experience includes various roles at Thomas Cook India Limited from June 2010 to April 2017, progressing from Executive Trainee to Senior Product Development Manager, where Bhavika focused on creating and marketing new travel products. Additional experience includes a role as Chalet Supervisor at Emirates Flight Catering and a summer internship at Hyatt Regency. Bhavika holds a Bachelor of Science degree in Hospitality Administration/Management from the Institute of Hotel Management, Catering Technology & Applied Nutrition in Mumbai.

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