Director of Demand Generation

Marketing · Full-time · Remote

🎯 What We Do:

Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $100 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.

đź’Ľ Job Description:

We are currently looking for a Director of Demand Generation will own sales pipeline creation and new business growth. It will be up to you and your team to ensure Brightwheel continues to grow at its rapid pace so we can help even more early educators and the families they serve.

🤝 Reports To:

This position reports directly into the Head of Marketing, Phil Sharp. An experienced leader in marketing he has led marketing growth at startups such as Udemy, Renaissance Learning and UserTesting. With a passion for helping families Phil has joined Brightwheel on a mission to bring new and exciting products to families across the world.

đź’Ą What We Need Your Help With:

  • Lead a team of marketers to define, execute, analyze, scale and optimize brightwheel’s holistic demand generation and pipeline acceleration strategy across all channels—online, offline, owned and events
  • Build best-in-class partnership with brightwheel Sales and Operations organizations, working together to maximize pipeline creation and revenue generation.
  • Own key department objectives across lead generation, pipeline creation, funnel efficiency, and ROI metrics; continuously test, measure, learn and innovate to fuel scale and growth
  • Collaborate with Product Marketing and Content Marketing to develop compelling thought leadership and marketing programming to drive demand

🔍 What We Look For:

  • 10+ years of experience in marketing, with 5+ years in demand generation at B2B SaaS organizations.
  • Track record of consistently delivering excellent results in a fast-paced environment.
  • Proven ability to build, motivate and lead a high-performing team.
  • Track record in building rock-solid partnerships with Sales and GTM teams.
  • Strength in analytics, critical thinking, and reasoned judgement. Experience leading multi-channel digital marketing strategies (SEM, SEO, social, email, content marketing, conversion rate optimization).
  • Expertise with B2B marketing tech stack including Salesforce, marketing automation tools, Google Analytics, A/B testing platforms.

🦄 Some Perks and Benefits We Offer:

Brightwheel offers a competitive compensation package (base salary, equity and benefits) with a strong emphasis on equity-based compensation (ownership in brightwheel). For cash compensation, brightwheel sets standard ranges for all roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In alignment with Colorado's Equal Pay for Equal Work Act, the annual cash compensation for this role in Colorado is targeted at $156,000-$203,000. Final offer amounts are determined by multiple factors including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above. If you are applying from a different location and have questions on the compensation band for your region, please ask your recruiter.

Our benefits package includes premium medical, dental, and vision benefits, generous paid parental leave, a flexible paid time off policy, a monthly wellness and productivity stipend, and a Learning & Development stipend.


This position is unplaced in the org chart

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