Sarah Barr Miller

Sarah Barr Miller is an accomplished professional in data and automation, currently serving as the Director of Data and Automation at British Airways since April 2021. Prior to this role, Sarah held several positions at UCAS Media between March 2017 and March 2021, including Head of Insight and Consultancy and Head of Insight Sales, with a focus on promoting data-led thinking in the higher education sector. Sarah's extensive experience also includes a long tenure at dunnhumby from March 2003 to July 2015, where responsibilities spanned roles such as Data Director and Data Delivery Director, overseeing data solutions for business development and specifically the Tesco data solution. Sarah graduated from the University of Leeds with a BA in Geography in 1999.