Santiago Lennard is a Programmatic Solutions Specialist at Broadsign since August 2021, bringing extensive experience in digital marketing and ad operations. Prior roles include Head of Monetization at Bioguia, where responsibilities encompassed campaign optimization and reporting, and Operations Specialist in a freelance capacity, collaborating with agencies on campaign management. Prior experience with GroupM involved account management in the Proprietary Media Team, while a Traffic & Operations Analyst position at OLX Group focused on online campaign delivery and optimizations for the Latam Region. Santiago’s career began as an Ad Operations Specialist at Brightcom and progressed through various roles at MediaFem Group, including Team Leader and Trafficker, and at AdTomatik. Santiago holds a Bachelor's degree in Advertising from UADE and has an international exchange qualification in Advertising from EBS - European Business School London.