Ronald Wassenaar

Ronald Wassenaar currently serves as the CEO of BSH West Europa and President of BSH Electroménager, positions held since April 2021. Wassenaar has been an active board member of APPLiA Nederland and Stichting Anstec since 2015. Prior to these roles, Wassenaar was the CEO of BSH Nederland from April 2015 to April 2021 and held the position of Marketing Director at the same company from 2008 to 2013. Wassenaar's earlier experience includes serving as Director of Product Marketing for Dishwashers at BSH Home Appliances Group from 2004 to 2008 and as Marketing Manager at Bosch from 2000 to 2004. Wassenaar holds a Bachelor's degree in Marketing and Communication from HU University of Applied Sciences Utrecht, obtained between 1983 and 1987.