Catherine Lack

Catherine Lack is a seasoned professional in paid social media, currently serving as Channel Director at Butler/Till since October 2025. As the owner of Catalack Consulting since February 2020, Catherine provides consulting services to businesses and agencies, focusing on audience engagement and process development. Previous roles include Senior Account Manager at We Are Rosie, Paid Social Media Director (Contractor) at Questus, and Paid Social Media Manager (Contractor) at Thomson Reuters, amongst others. Catherine has extensive experience across various client verticals and has collaborated with prominent brands like McDonald's and Amazon. A graduate of the University of Oklahoma with a Bachelor of Arts in Journalism, Public Relations, and Sociology, Catherine has consistently demonstrated expertise in developing paid social strategies and executing multi-million dollar campaigns.