Video conferencing company Butter has announced the appointment of Andrea Amorós as its new User Research Manager. Andrea is an experienced designer and strategist, bringing a rounded skillset and an outgoing personality to Butter’s team.
Andrea came across Butter after attending a webinar about service design. The webinar hosts offered to follow up calls to talk about the topics raised, and it was there where Andrea was introduced to the company for the first time.
“I was really open to connecting with new people, so I had a chat with them, and one of them knew Butter. He told me they were looking for a UX research manager, so I checked it out, and now I'm here.”
Andrea was looking for a position based remotely, where she could work internationally with people all over the world. Butter’s remote workplace was an immediate attraction, as she could stay in Barcelona and connect with its global staff base.
“I feel really aligned with the culture of the company, and that’s really important to me. They are so cool, both in terms of the people and the product. I've also been holding workshops in this area since I finished university four years ago. So I felt really aligned straight away.”
In her role, Andrea is focused on understanding what are the new features and improvements Butter should do to enhance the overall user experience. She says it’s important to make these types of improvements in a considered way that’s backed up by insights, not feedback.
“Feedback is when you listen to a specific customer, and they complain or someone requests a new feature, for example, but insight is much more strategic, and represents a higher percentage of your customers.”
Andrea is a passionate mental health advocate, which she learned from her Mom, who’s a mental health coach. She’s passionate about helping people to find their purpose, and she holds some lectures/conferences at different universities around that topic.
“It starts with self-awareness. Through design thinking workshops, I help students to understand themselves better. What things make them excited, what they are passionate about, and then helping them to connect that with their careers.”
As well as that, Andrea teaches in a local design university a course in user research.
Andrea describes herself as an outgoing person, and she loves spending time in nature. That includes hiking with her friends and boyfriend, as well as going to sunrise yoga classes at the beach.
She’s also an enthusiastic reader and says her favorite books are Linchpin by Seth Godin and Las Voces del Desierto by Morgan Marlo.
Butter is hiring, come join the team!