Anamaria Dorgo’s last two years have accidentally set her up perfectly for her new role. She’s joined video conferencing platform Butter as its new Head of Community, having founded her own community of people she’ll now be working with.
Anamaria has a passion for learning and development and helping to facilitate new ways of learning that are engaging and effective. She started a community of L&D Shakers in 2019 looking to spice learning up, and the people in that community are now front of mind in her new role.
“We’re creating a community for workshoppers and facilitators, which is very similar to who I am as someone doing learning and development,” she says. “That’s a huge asset for me because I can empathize with their needs with their challenges. It almost feels like I'm building it for myself.”
Anamaria actually came across Butter through the community she built. She was looking into alternatives to Zoom and found Butter. One of the global members of her community then recommended her for the Head of Community position, which she ended up getting.
“It was obviously a massive compliment for me to hear that. It was the very first time when I thought, ‘Could this be me? Am I a community builder?’ I hadn’t associated my identity with community building before. Two days later, Cheska, our Chief Growth Officer, approached me and said they wanted to meet me, and that’s how it all started.”
Anamaria grew up in Romania, and she’s spent time living and working in Germany and Spain before ending up in Amsterdam. She believes that growing up in Romania as a child really shaped her approach to the world.
“That environment was so different to anything I see and experience right now, but it really built my resilience. It brought out the fighter in me, It taught me that if you want something, you have to go for it and create opportunities for yourself.”
While she may not have been sure if she had the full set of skills to fill the Head of Community role, Anamaria has quickly proven to herself and her colleagues that she’s a natural fit. She says it’s been a case of testing and adjusting different things, but the collaborative approach is something her Butter teammates really value.
“It's learning by doing because community building is a fluid process. There is no one size fits all, you have to experiment, test and iterate to see what fits for Butter and our target audience that we’re building the space for. I’m a firm believer in co-creation, and when you're creating a community for people to get together and share, you have to allow people to define that space for themselves.”
Anamaria is an active person who likes to get outside, ride her bike and do yoga. She’s also discovering her creative side through a range of outlets such as painting and drawing and would like to get into pottery and ceramics. She is a big believer in the power of people and says she’s made a real effort to surround herself with people she calls 'cheerleaders'.
“Things don't always work out like you wished or dreamed of, and that's okay. It's okay to take that moment to stop and feel whatever you're feeling in that moment. But when you’re surrounded by people who will give you that positive push and that energy back, it’s priceless.”