Tony Shan

Tony Shan is an accomplished professional with extensive experience in e-commerce and merchandising. Currently serving as the Head of Douyin E-Commerce for the Americas and Europe at ByteDance, Tony Shan has previously held notable positions such as Business Development & Merchandising Lead for the Americas at VIP.com 唯品会, and Merchandising & Marketing Lead for Softlines at Diapers.com, part of Amazon. Additionally, Tony Shan worked in global merchandise planning at Coach, showcasing a diverse background in strategic leadership and market development within the retail and e-commerce sectors.