Maria Eugenia Ferreiro is a seasoned professional in customer and channel marketing with significant experience in the beverage and consumer goods industries. Currently serving as the On-Premise Channel Leader and Customer & Channel Marketing Manager at Campari Group since November 2021, Maria Eugenia is responsible for the strategic management of on-premise channels across the country, focusing on engaging national and regional bartenders and overseeing promotional activities. Prior to this role, Maria Eugenia spent over six years at Unilever, where roles included Category Coordinator for the on-premise channel and Planner for cleaning products, achieving remarkable success in market share growth and promotional planning. Additional experience includes a position as Senior Account Executive at Nielsen, where market analysis was conducted for various sectors, and co-founding RISK MANAGEMENT, with a focus on client relations and risk analysis. Maria Eugenia holds a degree in Commercialization from UADE, obtained between 2002 and 2007.
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