Alex Swaby

Trading Strategy Planning & Change Lead
at Cancer Research UK

Alex Swaby is an accomplished professional with extensive experience in strategic marketing, project management, and portfolio development across various sectors. Currently serving as the Trading Strategy Planning & Change Lead at Cancer Research UK since June 2020, Alex has previously held multiple roles including Project Manager and Senior Product Manager. Prior experience includes significant contributions at Oxfam as the Retail Portfolio Manager and Retail Marketing Manager, where Alex focused on enhancing audience engagement and managing national campaigns. Early career achievements were made at BT, where Alex held several leadership positions in marketing strategies, including Head of Consumer Interactive Campaigns and Head of Consumer Direct Marketing. Additional experience includes ownership of a consultancy and marketing roles at Safeway Stores plc. Alex holds a Bachelor of Science in Applied Biology from the University of Bath.

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