Katrina Palanca is the SVP of Brand Growth at Canyon Ranch, where they currently lead initiatives to enhance brand visibility. Prior to this role, they served as VP of Global Partnerships at Spurs Sports & Entertainment from 2021 to 2024 and held the position of Director of Sponsorship Operations & Strategy at Amazon, where they developed multi-platform marketing programs that significantly boosted sponsorship revenue. Katrina's career also includes a tenure at BSE Global, where they advanced sponsorship platforms for prominent properties, and previous roles in marketing and journalism, showcasing a versatile background in strategic brand and marketing communications. They are currently on sabbatical, focusing on writing a book and traveling across Europe and Africa.
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