Madeleine Beelen

Madeleine Beelen is an accomplished professional with extensive experience in customer success and innovation management. Currently serving as the Director of Customer Enablement at Cardata since July 2022, Madeleine oversees the strategy for go-to-market teams post-sale, including Onboarding, Customer Success, and Customer Support. Prior roles include Senior Manager and Manager of Customer Success at Cardata, where the focus was on efficient reimbursement solutions for employees using personal vehicles for work. Previous experience at iKnow-Who AB involved consulting on sustainability-based R&D projects, including battery development and biodegradable materials. Additionally, Madeleine has held positions at Creative Destruction Lab and Ashridge Executive Education, where leadership in innovation and research on disruption were key responsibilities. Madeleine's educational background includes a Master's degree in International Business from Hult International Business School and a Bachelor's degree in Biomedical Science from the University of Guelph.