Sofiya Pershteyn

Sofiya Pershteyn is an accomplished marketing professional with extensive experience in lifecycle marketing and customer relationship management. Currently serving as Manager of Lifecycle Marketing and CRM at Care.com since January 2022, Sofiya previously held roles as Associate Marketing Manager at Care.com and Marketing Associate at Enova International, where significant contributions included boosting customer retention by 45% and increasing refinance loan volume by 140%. Prior experience includes working as a Marketing Senior Analyst at Enova International and a Digital Programs Developer at Rauland, a division of AMETEK, Inc., where oversight of digital marketing initiatives was a key responsibility. Sofiya began the career as an Undergraduate Assistant at the University of Illinois at Urbana-Champaign, supporting various academic and administrative functions. Sofiya holds a Bachelor of Arts degree in English from the University of Illinois Urbana-Champaign.