Mikael Aro

Mikael Aro has broad commercial experience in the drinks industry. He was head of the Northern Europe region in the Carlsberg Group from 2007 to 2009. Before that, he was CEO of Sinebrychoff Ab, where he had also held roles as commercial and sales director. Before Sinebrychoff, Mikael held various sales and commercial roles in Coca-Cola Juomat in Finland. He has also been CEO of Finnish travel, logistics, and maintenance service company VR Group. Mikael’s current role is Senior Industry Adviser in the private equity firm Triton.

Mikael has strong experience in the branded beverage sector. He has significant financial knowledge and in-depth knowledge of mergers and acquisitions, business development, logistics, sales, and marketing. He has also extensive experience in doing business in Russia. He has also served as chair or member in many listed and non-listed companies.