Cascade Designs

Jaime Buyagawan Jr is a seasoned sales professional with extensive experience in the outdoor industry. Currently serving as the Senior Sales Manager for North America at Cascade Designs since 2022, Jaime is responsible for driving long-term sales growth across all Cascade Designs Outdoor brands within the Specialty Outdoor channel. Previous roles include Senior Sales Manager for West at Sea to Summit and Principal Partner at The Sherpa Group Two, where Jaime focused on agency sales and business development for multiple outdoor brands. Key achievements include leading U.S. sales teams through disruptive periods, implementing effective sales strategies, and fostering vendor relationships. Jaime's sales career began at REI, where a strong foundation in retail assortment and customer engagement was established. Educational credentials include a degree in Geography and Environmental Resource Management from Western Washington University.

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