Karla Allendes

Karla Allendes is an experienced marketing professional currently serving as Coordinadora Live Shopping at Cencosud S.A. since December 2023. Prior to this role, Karla worked as Supervisor de medios digitales at Hearts & Science, managing the Cencosud Paris account. Karla's career also includes positions such as Planning Medios Digitales at Ecomsur and Paid Media Marketing Manager at 4Her. Additionally, Karla held the position of Partnerships Executive at GOintegro, where responsibilities included merchant outreach and benefit negotiations. From October 2016 to January 2019, Karla was Jefa de marketing at Clinica Cela, overseeing communication strategies and budget management. Earlier roles included Comunicadora audiovisual at SEK PACIFICO and creative roles at Lagos Weber, focusing on audiovisual production and content development. Karla holds a degree in Comunicación Audiovisual from DUOC UC and a degree in Fotografía from Instituto Incacea.