Sandrine Cardi

Sandrine Cardi serves as the Senior Director of Digital Marketing for Cepheid since November 2018, focusing on driving the implementation of Digital Marketing and Transformative Marketing across Europe and HGM. Responsibilities include optimizing organizational processes for global and regional campaigns, enhancing the delivery of marketing-qualified leads, and overseeing the development and execution of Cepheid's digital marketing strategy. Prior experience includes leadership roles at O2pub, Smart AdServer, Apocope, Microsoft, and ScreenTonic, with a strong emphasis on mobile marketing and business development. Sandrine holds a Master's degree in Advertising from ISEGCOM and has completed multiple courses at Harvard Business School Online.