Sonam Pirani

Sonam Pirani is a seasoned professional in the fashion and retail industry, currently serving as a Brand Manager at Cerruti since January 2023. Prior experience includes a role as a Buyer at noon from August 2021 to January 2023, where responsibilities encompassed managing buying for luxury brands, end-to-end sourcing, inventory management, and marketing efforts in the Saudi and UAE markets. Sonam also founded a sustainable fashion brand as Creative Lead at Norah from November 2020 to September 2021, and held positions such as Head Buyer at Forever 21 and Assistant Buyer at Tommy Hilfiger. Earlier experiences include roles in buying and merchandising across various organizations, coupled with internships focusing on garment and fabric manufacturing processes. Sonam holds a Master’s degree in Fashion Technology from the National Institute of Fashion Technology, India, and a Bachelor's degree in Information Technology from Dharmsinh Desai University.