Saad Samadi

Saad Samadi is currently the Global Head of Marketing at CFI Financial Group. Prior to this, they were a Sales & Marketing Consultant from January 2020 to October 2021. Saad has also worked as the Head of Marketing at al alali from January 2019 to December 2020.

Saad Samadi has extensive experience in digital marketing, brand & communication, and FMCG sales & marketing. Saad is also experienced in leading a mega relaunch project to develop and redefine the brand strategy, including building capabilities, budgets and go to market category plans.

Some of their main duties include managing and supporting agency’s development of research capabilities, being the custodian of the new brand strategy and its application to all collaterals, drafting the short and long-term category strategies, and leading a multi-million dollar brand relaunch advertising media campaign.

Saad Samadi is a talented and experienced marketing professional who has a proven track record in successfully leading marketing teams and initiatives.

They are on a team with Nidal Abdelhadi - Chief Executive Officer - Dubai, Mohamad Daher - Director - UK, and Loay Azar - Chief Executive Officer - Jordan. Saad Samadi reports to Theirham Mansour, Co-Founder and Managing Director.