Alfredo Orobio Ramirez

Alfredo Orobio Ramirez serves as the Senior Manager of New Concepts in Global Open Innovation at CHANEL since September 2023. Prior to this role, Alfredo held the position of Innovation Principal at FARFETCH, where leadership focused on the end-to-end development of innovation initiatives within the Fashion and Beauty sectors, emphasizing areas such as Artificial Intelligence and Web3. As the Founder and CEO of AWAYTOMARS, Alfredo pioneered Web3 and Generative AI concepts for the fashion industry, collaborating with prominent brands. Alfredo also led digital strategy as Head of Digital Channels at Frescobol Carioca, achieving significant growth in eCommerce. Alfredo's earlier experience includes strategic consulting for major companies at MCF Consultoria, as well as a trainee role focused on market research. Alfredo's education includes advanced studies in Artificial Intelligence at Saïd Business School, a postgraduate degree in Trends and Culture Management from the University of Lisbon, and a BA in Economics and International Relations from FAAP.