Emma Giles currently serves as the VP of Marketing at Chobani, a position held since May 2024. Prior to this role, Emma held several key positions at Diageo from January 2015 to April 2024, including Vice President of Commercial Planning & Brand Activation and Brand Director for Beer, where significant success was achieved in revitalizing the Guinness brand within a declining market by creating a new brand strategy. Emma's earlier experience at HEINEKEN spanned from September 2000 to December 2014, where roles included Brand Director and Senior Marketing Manager, overseeing strategic planning and execution across multiple regions. Emma holds a Bachelor's degree in Sociology & Spanish and an MSc in Marketing from Trinity College Dublin and Technological University Dublin, respectively.