Chris White

Chief Marketing and Product Officer at Cinch Home Services

Chris leads all marketing initiatives, including corporate brand identity, external communications and online and offline direct response efforts. A leading force in Cinch’s recent rebranding, Chris focuses on broadening distribution and product innovation in order to appeal to a wider range of consumer needs. Chris has more than 24 years of experience transforming brands and elevating the customer experience for some of the top organizations in the country, such as Expedia and Motorola. Prior to joining Cinch, Chris was the vice president of retail products and client solutions at Asurion, where he managed the customer experience across 35 retailers — both online and in store — including leading brands like Walmart, Amazon and The Home Depot. Chris received his Bachelor of Arts degree from Vanderbilt University and Master of Business Administration from the Kellogg School of Management at Northwestern University.
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