Evena Liao

Evena Liao has extensive experience in marketing and strategic planning, currently serving as Chief Of Staff to the Chief Communications & Marketing Officer and Assistant Vice President of Marketing at CIT since February 2015. Responsibilities include leading product launches, rebranding initiatives, and multichannel marketing campaigns to drive sales growth. Prior positions include Global Project Director at Eyeforpharma-FC Business Intelligence, where Evena managed major marketing efforts and generated substantial conference revenue, and various marketing roles at Mackee Optical Group, the Greater New York Chamber of Commerce, and Jugo Juice International Company, focusing on integrated marketing and branding strategies. Educational credentials include a Master in Global Management with a concentration in Marketing from Thunderbird School of Global Management and an MBA in Global Management from Soochow University.