Axel Romo de Vivar

Axel Romo de Vivar is a seasoned financial and strategic leader with extensive experience in banking and consulting. Currently serving as Managing Director at Citibanamex since October 2008, Axel oversees analytics and artificial intelligence initiatives across all business portfolios. Prior to this role, experience at Banco Santander as Director involved managing product and marketing strategies for small and medium enterprises, including product definition and marketing campaign design. Axel also held a consultant position at McKinsey & Company, focusing on retail banking and various strategic initiatives. Early career experience includes serving as Finance Department Manager at Procter & Gamble, conducting competitive intelligence analysis. Educational qualifications include an MBA in Finance from New York University, and additional studies at Harvard University, Northwestern University, and Instituto Tecnológico Autónomo de México.