Gerardo Lara Fierros

Gerardo Lara Fierros currently holds the position of Senior Vice President for Strategy & IPO Execution at Citibanamex, a role assumed in August 2019, alongside other senior leadership roles focused on customer experience and behavioral economics. Gerardo began the journey at Citibanamex in 2011 and has progressed through various positions, including Assistant Vice President and Vice President roles. Prior to Citibanamex, Gerardo gained experience as a Sales and Marketing Analyst at HP. Gerardo's academic credentials include dual MBA degrees from The University of Texas at Austin and the Texas McCombs School of Business, as well as degrees in Industrial Engineering from both HSB Hochschule Bremen and Universidad Panamericana.