Tara McRae

Tara McRae has extensive experience in marketing and digital strategy. Tara is currently serving as the Global Chief Marketing & Digital Officer at Clarks, a position they have held since February 2022. Prior to this, Tara held the role of Global Chief Marketing Officer at Clarks from January 2021 to February 2022. Additionally, they worked as a Strategic Advisor at Relentless Consumer Partners starting in 2022.

Before joining Relentless Consumer Partners, Tara was a Marketing Advisor at TB12 from January 2021 to June 2021, and previously served as the Chief Marketing Officer at TB12 from February 2020 to January 2021.

Prior to their time at TB12, Tara held various roles at Clarks, including Chief Marketing Officer from January 2019 to February 2020, Senior Vice President of Marketing & Ecommerce from January 2017 to January 2019, and Senior Vice President of Ecommerce & Business Strategy from January 2016 to January 2017.

Tara also has experience at PUMA Group where they held positions such as Senior Vice President of Brand & Marketing from December 2013 to January 2016, Vice President of Strategic Planning & Brand Management from January 2011 to December 2013, Vice President of Marketing from June 2009 to January 2011, Director of Sports Marketing from April 2007 to June 2009, and Media Manager from February 2006 to April 2007.

Early in their career, Tara worked as a Senior Media Planner in the Direct Marketing Group at Bose Corporation from February 2000 to February 2006.

Tara began their marketing career as a Marketing Coordinator at Futuredontics, Inc. from 1999 to 2000.

Tara McRae holds a Masters degree in Professional Communication, with a focus on the Marketing track, from Clark University. Tara also obtained a Bachelor's degree in Communication and Media Studies from the University of Massachusetts Amherst. No specific start or end years were provided for either of the educational institutions.