Pedro Henrique Lustosa Ferini is currently a Senior Product Marketing Specialist at CNH, focusing on the Precision Agriculture market through product launches and strategic support. Previously, they served as a Field Product Marketing lead at CNH Industrial, specializing in tactical marketing initiatives for Case IH dealerships in LATAM. Pedro has extensive experience in technical support and training within the agricultural sector, having held roles such as Precision Ag Specialist and Technical Service Specialist at Raven Industries. They hold an MBA in Agricultural Business and Management and have a background in Electronics and Marketing technology from various esteemed institutions.
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