Tom Lakeman

Tom Lakeman currently holds the position of Head of Food Marketing and Head of Live and Local at Co-op, overseeing local marketing and brand partnership communications, including major events like Glastonbury and Kendal Calling. Prior experience includes serving as Senior Manager of Partnerships, Events, and Local Marketing at the LTA, where the mission focused on increasing tennis participation in Britain. Tom has also held significant roles at Forever Beta and Forever Partnerships, managing key accounts and partnerships, and contributed to the launch of the Warrior Football brand at ZAK Media Group. A solid background in account management and marketing is complemented by a degree in Media Studies from Sheffield Hallam University.