Matthew L. Hogue

Matt Hogue is the vice president of intercollegiate athletics and university recreation for Coastal Carolina University, a title change he received in April 2021.

Named the director of athletics at Coastal Carolina University on Feb. 27, 2015, after serving as interim director of athletics since March 2014, was recently named 2020-21 Athletics Director of the Year by The National Association of Collegiate Directors of Athletics (NACDA)—one of only four recipients of this award at the FBS level.

Hogue was one of 28 winners across seven divisions (NCAA FBS, FCS, Division I-AAA, II, III, NAIA/Other Four-Year Institutions, and Junior College/Community Colleges). Winners will be recognized leading up to and in conjunction with the 2021 NACDA & Affiliates Virtual Convention, July 27-28.

The ADOY Award highlights the efforts of athletics directors at all levels for their commitment and positive contributions to student-athletes, campuses, and their surrounding communities.

Since Hogue was named the director of athletics at Coastal Carolina University in 2015, the CCU athletic teams have won 14 conference regular-season championships as well as 17 conference tournament championships. The baseball team also won the department's first-ever National Championship in 2016.

Hogue, who has a long-time association with Coastal athletics, previously served as CCU’s associate vice president of marketing.

Hogue joined Coastal in 1997 and has served in several different roles in the Department of Athletics and in the Office of University Communication, where he led CCU’s marketing and trademark licensing efforts.

Hogue is best known for his 17-year stint as the “Voice of the Chanticleers” on the Chanticleer Sports Network, providing live game broadcasts, features, and weekly programs about CCU athletics.

In 2013, Hogue was named a finalist for the National Sportscasters and Sportswriters Association (NSSA) Sportscaster of the Year for the state of South Carolina. He has edited a book entitled “Chanticleer Athletics: Fifty Years of Excellence” with other CCU contributors and dedicated the book to Edward M. “Dick” Singleton, former chancellor of the university. Partial proceeds from the book benefited the Edward M. Singleton Scholar-Athlete Award scholarship at CCU.

“The `Voice of the Chanticleers’ will now become the ‘face of CCU athletics,’” said former Coastal Carolina University President David A. DeCenzo. “Matt’s years of service and distinctive accomplishments at our University make him the logical choice. He has distinguished himself as the consummate athletics professional and is highly regarded in the field. He has worked to secure sponsorships, supervised sports programs, taken the lead on NCAA championship hosting, and he began his tenure in media relations. Under Matt’s leadership as associate vice president for marketing, our trademark licensing royalties have significantly increased, and he has implemented marketing strategies that have brought considerable return on investment.”

“I am honored and excited to accept this appointment,” said Hogue. “CCU has been the heart and soul of my career for many years, and I look forward to this new opportunity to guide one of the nation’s premier athletic departments.”

As the “Voice of the Chanticleers,” Hogue managed, produced, and coordinated the Chanticleer Sports Network. His colorful, exciting calls were synonymous with Chanticleer Athletics.

A 25-year broadcast veteran, Hogue built a diverse play-by-play resume that includes stints with USC’s Gamecock Radio Network, Minor League Baseball and appearances on regional TV including Fox Sports Net, SportSouth, and ESPN properties. He also served as the broadcast voice of the Big South Conference’s basketball TV package.

In his role as associate vice president of marketing, Hogue was charged with developing marketing strategies and advertising for University recruitment, academic, and specialty programs as well as directing and monitoring the University’s trademark licensing program.

Previously, he served as the associate athletic director for enhanced media, assistant athletics director for marketing. He began his career at Coastal Carolina as the assistant sports information director.

Hogue earned his baccalaureate degree from the University of South Carolina and completed his MBA from Winthrop University.

He and his wife, Laura, live in Conway with their daughters Rachel and Caroline.