David Sours

David Sours serves as Vice President, On Premise and is responsible for facilitating and overseeing the execution of On Premise initiatives throughout Coca-Cola UNITED with a focus on insuring sustainable growth within this area of our business.

Since joining Coca-Cola Bottling Company UNITED, Inc. as Director of Commercial Leadership – On Premise in 2008, David has led UNITED in implementing advanced vending management systems resulting in improved route efficiency and improved customer satisfaction.

David’s various contributions to UNITED paved the way for him to also begin leading the On Premise Field Sales execution in 2012. In 2014, he was promoted to Corporate Vice President Commercial Leadership – On Premise and Officer of Coca-Cola Bottling Company UNITED, Inc.