Code Corporation appoints Bruce Scharf VP of Product

Data company Code Corporation has named Bruce Scharf as its new Vice President of Product. In his role, Mr. Scharf will oversee strategy, scale product teams, and develop roadmaps for all Code products, markets and technologies.

“Bruce’s experience in innovating, building teams, and product design in a rapidly evolving marketplace will be a tremendous asset to Code,” said Code Corporation CEO Kent Hansen. “We have an incredibly bright future and I am very pleased to bring on such a visionary leader with the skill, technical knowledge, and industry passion to meet the needs of our growing customer base by bringing more cutting-edge products and solutions to life.”

Mr. Scharf is an experienced engineer with more than 20 years of specific expertise within the data capture industry. He most recently served as vice president of engineering at Microscan, where he researched and developed track, trace, and control solutions in life sciences, electronics, and automotive markets.

“Code is in an enviable market position due in no small part to the fact that we win the vast majority of business when we go head-to-head with any of our competition,” said Mr. Scharf. “The prospect of charting future markets and developing new technologies to grow Code is what makes this exciting. This company has a winning formula with its collaborative culture and talented team of global experts in both software and hardware. I can’t wait to turn them loose on new markets, customers, and opportunities.”

More announcements from Code

New!Team announcement

Code Corporation Adds Two to Management Team, Lorraine Dieterle and Jana Buchanan

Code Corporation, a global leader in barcode scanning and data capture technologies, today announced it has added two new leaders to its roster of experts, Lorraine Dieterle as Director of Software Sales and Jana Buchanan as Senior Product Manager of Hardware. “As a result of our growth, Code Corporation is able to draw in unique talent with world-class skillsets and expertise,” said Kent Hansen, CEO of Code Corporation. “The expansion of our sales and product management teams is a reflection of Code’s commitment to delivering innovation and excellence to our customers and partners around the world. We welcome Lorraine and Jana to the team and look forward to working with them as we continue to grow.” With more than 20 years of experience in software sales, Lorraine Dieterle joins Code as Director of Software Sales. She will head up the Software Sales department in the US, where she will redefine and strengthen the outbound focus on the Software Sales. Prior to Code, she spent much of her sales career in the Americas and APAC region, working for global companies such as Adobe, Fedex Office, and Browz. While at Browz, she was integral in opening offices in Sydney and Prague and was responsible for the overall management of all strategic and regional business development outreach. These responsibilities included strong collaboration with internal marketing and sales teams, along with delivery of KPI's, performance optimization, staff development, and contact center operations. Most recently, she led efforts to develop lead generation pipelines through social media channels and relaunch an outbound lead generation team. Jana Buchanan joins Code as Senior Product Manager of Hardware and will be responsible for developing and evolving Code’s barcode scanning hardware solutions. She has extensive experience in product development and product management and has brought hundreds of consumer products to market from ideation to worldwide launch, working with teams throughout the US, China, S. Korea and Europe. Prior to Code, Buchanan most recently worked with a small, global team at Cricut, Inc., where she was responsible for introducing hundreds of products including licensed brands such as Disney and Marvel. Her team significantly increased consumables revenue each year, ranging from 100%+ annual growth to substantial double-digit growth from 2015 to 2020.

New!Team announcement

Code Corporation Promotes Jessica Johnson to Director of Manufacturing

Code Corporation, a global leader in barcode scanning and data capture technologies, today announced it has promoted Jessica Johnson to the position of Director of Manufacturing. “As an expert in manufacturing and process improvement, Jessica has a proven track record in driving international supply chains and managing manufacturing partners that enable Code Corporation to experience profitable growth,” said Kent Hansen, CEO of Code Corporation. “Customers around the world confidently rely on us for barcode scanning hardware and software solutions that meet the highest standards of quality and performance. This is only possible because of great leaders like Jessica and we are proud to have her on our management team.” Johnson has been with the company for 10 years. She started as an intern and steadily worked her way up to greater levels of leadership and responsibility. In this new position, Johnson will lead a team of seven and directly coordinate with the product development, engineering, design, software, marketing and quality teams to drive production needs including strategic planning, improvement, scheduling and budgeting. She will also communicate and coordinate with supply chain vendors, manufacturing partners and factories around the world to ensure the manufacturability, quality and large-scale manufacturing of the products are optimized. Johnson earned a Bachelor of Science in mechanical engineering in 2013 from the University of Utah in Salt Lake City, Utah. About Code Corporation For more than 20 years, Code Corporation has been an industry pioneer, leader, and champion for data capture innovation and has garnered more than 100 patents. By crafting and continuing to perfect its unique decoding algorithms, Code and its line of image-based scanning and decoding technology consistently deliver unparalleled performance companies around the world depend on every day. Code designs and manufactures a complete line of market-leading hardware and software data capture solutions. Code products are not only valued for providing a consistent level of workflow efficiency year after year, but also for their ergonomic design, durability, ease of customization, and seamless integration. For more, please visit www.codecorp.com.

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