Data company Code Corporation has named Bruce Scharf as its new Vice President of Product. In his role, Mr. Scharf will oversee strategy, scale product teams, and develop roadmaps for all Code products, markets and technologies.
“Bruce’s experience in innovating, building teams, and product design in a rapidly evolving marketplace will be a tremendous asset to Code,” said Code Corporation CEO Kent Hansen. “We have an incredibly bright future and I am very pleased to bring on such a visionary leader with the skill, technical knowledge, and industry passion to meet the needs of our growing customer base by bringing more cutting-edge products and solutions to life.”
Mr. Scharf is an experienced engineer with more than 20 years of specific expertise within the data capture industry. He most recently served as vice president of engineering at Microscan, where he researched and developed track, trace, and control solutions in life sciences, electronics, and automotive markets.
“Code is in an enviable market position due in no small part to the fact that we win the vast majority of business when we go head-to-head with any of our competition,” said Mr. Scharf. “The prospect of charting future markets and developing new technologies to grow Code is what makes this exciting. This company has a winning formula with its collaborative culture and talented team of global experts in both software and hardware. I can’t wait to turn them loose on new markets, customers, and opportunities.”