Heidi Francis

Heidi Francis, M.S., is a seasoned market research analyst currently serving as a Sr. Market Research Analyst at Coleman Research since November 2023. With a robust background in both quantitative and qualitative research, Heidi has managed over 20 research projects across diverse sectors including automotive, medical, aesthetics, and health during tenure at Material. Prior experience includes roles as a UX Research Student Consultant for PlayYourCourt and a Market Research Student Consultant for the University of Southern California, where qualitative and quantitative brand research was conducted for well-known brands. Additionally, previous positions include various customer-facing and marketing roles in organizations like Trader Joe's, Wow Wow Hawaiian Lemonade, and Realty World, complemented by a strong educational background with a Master's degree in Applied Psychology from the University of Southern California and a Bachelor's degree in Psychology from Dominican University of California.