Zain Safdar

Zain Safdar is an experienced digital marketing professional currently serving as the Performance Activation Manager at Coles Group since April 2025. In this role, Zain executes and optimizes programmatic and performance campaigns across various platforms, ensuring alignment with marketing objectives and KPIs. Prior experience includes roles as a Programmatic Specialist and Programmatic Analyst at Bunnings, where Zain managed programmatic buys and improved campaign performance through strategic planning and optimizations. Zain also held the position of Programmatic Trader at Trade Indy and Digital Campaign Executive at carsales.com.au, gaining expertise in digital campaign management, analysis, and client relationship management. Zain holds a Bachelor of Information and Communications Technology from Swinburne University of Technology and an Advanced Diploma of Information Technology from Melbourne Polytechnic.