Rafael Barcelata

Rafael Barcelata serves as the National Logistics and Customer Service Manager for the Indirect Channel at Colgate-Palmolive since October 2009, focusing on customer service and collaboration within major wholesale partnerships. This role includes enhancing logistical efficiencies and coordinating demand planning to ensure smooth operations during critical periods. Notable achievements include attaining the #1 position in the Global Advantage Survey, achieving over 81% accuracy in regular product demand planning, and successfully implementing efficiency programs with key clients. Prior experience includes various logistics and customer service roles at L’ORÉAL and The Coca-Cola Export Corporation, alongside foundational positions in warehouse coordination at Grupo Maqui Coser. Rafael holds a degree in Industrial and Systems Engineering from Tecnológico de Monterrey and has completed several professional development diplomas in negotiation and managerial skills.