Waqar Ahmed is an accomplished sales and management professional with extensive experience in diverse industries such as consumer goods, telecommunications, and pharmaceuticals. Currently serving as Senior Zonal Manager at Colgate-Palmolive since October 2024, Waqar has previously held key positions including Regional Sales Manager at Fine Daily, where there was a transformation of the Go-to-Market strategy, and at Santex Products, overseeing a significant distribution network. Waqar's earlier tenure at Abudawood Pakistan was marked by outstanding performance awards and successful management of substantial business volumes. A proven leader, Waqar has consistently achieved sales growth and improved operational efficiencies throughout a career that began at Unilever and has included roles in various organizations. Waqar holds an MBA in Marketing from Shah Abdul Latif University.