Paula Fedoris has more than 25 years of experience in leading digital transformation and “big data analytics” initiatives at Fortune 100 companies across a variety of industries. She has expertise in business strategy, marketing, media, customer analytics and optimization, as well as multi-channel marketing including digital, social, mobile, CRM, sales force and marketing automation and change management. Most recently she was the Chief Analytic Officer at a global advertising agency leading the analytics and marketing technology solutions divisions. She started her career in financial services working for world-class companies such as Chase, Citigroup and Goldman Sachs. She then took her passion for digital innovation and analytics to database marketing and digital agencies including Epsilon, Digitas/DigitasHealth, and Ogilvy where she built and led quantitative analytics teams. Fedoris graduated from Wharton with a degree in Finance and International Business.
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