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Comcast Advertising Appoints Industry Innovator Pooja Midha as Chief Growth Officer

Comcast Advertising Appoints Industry Innovator Pooja Midha as Chief Growth Officer, Comcast

NEW YORK--(BUSINESS WIRE)--Comcast Advertising, a division of Comcast, today announced that it has appointed Pooja Midha as its chief growth officer, a new role within the organization.

In this new position, Midha will oversee global marketing across Comcast Advertising, Effectv and FreeWheel, as well as Effectv’s newly launched sales development function. Midha and her team will build awareness for each company’s differentiated value and accelerate growth for local, regional and national market opportunities. In addition, she will oversee and expand Comcast Advertising’s brand offerings, with the goal of enhancing products and solutions for the rapidly changing video marketplace. These changes include the shift to audience-based advertising, the growth of multi-screen content consumption, and an increasing emphasis on data and campaign effectiveness.

Midha will report to Comcast Advertising President Marcien Jenckes.

“Pooja has been a great partner and leader in the advanced advertising space for many years. Now that she has joined our team, we are beyond excited that she will channel her exceptional skills and vision to help us drive growth during this time of true transformation,” Jenckes said. “Her ability to sort through complexity, synthesize technology and drive marketing innovation is unmatched in the industry and will be invaluable to both our company and our clients.”

“I’m thrilled to join the Comcast family at such an exciting time for the company and the industry. The work that Comcast Advertising is doing across Effectv and FreeWheel to more effectively connect brands with their audiences and drive measurable results is industry-leading and inspiring,” said Midha. “I look forward to helping to propel this work and the company to the next level.”

Midha has over 20 years of experience in the media and advertising sector, with a track record of transforming businesses, creating new models, developing brands and partnerships and exceeding revenue goals. She has extensive knowledge of digital, video and television advertising, from pioneering digital and cross-screen strategies for major media companies and cable networks, to shepherding new technologies focused on consumer engagement and measurement for premium video.

Most recently, Midha served as president of advertising technology company true[X]. She led the long-term corporate strategy for the company, daily operations, P&L management and product vision, moving the company to record revenue and operating income. During her tenure, she also led true[X] through two acquisitions and integrations, first to The Walt Disney Company in 2019, and then to Gimbal in 2020.

Prior to joining true[X], Midha was senior vice president, digital ad sales and operations for the ABC Television Network. In this role, in addition to setting and leading the digital sales vision and managing a digital sales team, she led the development of several new video offerings, including programmatic and addressable advertising, major digital platform partnerships and new products around social, custom ads and branded content. Before joining ABC, Midha held a variety of senior sales and marketing roles at Viacom, including roles at MTV Networks, MTV Networks International and Nickelodeon. She started her career in advertising sales at Dow Jones & Company.

Midha is a frequent industry spokesperson and thought leader, and has won numerous awards, including being recognized as a Multichannel News “Wonder Woman in Streaming” last year. She also serves on the operating board of She Runs It, an industry organization that aims to cultivate and promote female talent throughout all levels in marketing, media and tech.

Midha holds a bachelor’s degree from Lehigh University and an MBA from Columbia Business School. She lives with her husband and two young daughters in New York City.

More announcements from Comcast

Product announcement

Comcast Launching 25 WiFi-Connected "Lift Zones" Across Connecticut

Comcast Launching 25 WiFi-Connected "Lift Zones" Across Connecticut

As part of its ongoing commitment to help connect low-income families to the internet so they can fully participate in educational opportunities and the digital economy, Comcast today announced plans to equip 25 different Connecticut locations – 13 of which are now open with plans for 12 additional sites. Working with its network of nonprofit partners, Comcast "Lift Zones" feature free WiFi, which allows students to work on laptops simultaneously so they can successfully participate in distance learning. This initiative provides free connectivity inside partner community centers, like the Boys & Girls Clubs of Hartford, for the next three years. Comcast also partnered with Connecticut State Senator Douglas McCrory and the Boys & Girls Clubs of Hartford to host a Digital Connectivity Forum on April 15, 2021 that examined broadband adoption in the city of Hartford. Residents attending the event learned how they can access the internet by taking advantage of social outreach programs and community-based partnerships, in addition to learning more about Comcast's Internet Essentials program, a low-cost broadband adoption program that provides Internet for $9.95/month. "The Boys & Girls Club of Hartford is pleased to welcome Comcast's Lift Zones to our Asylum Hill location as part of our collective effort to ensure that families, regardless of income, are connected to the digital world," said Samuel Gray, President & CEO, Boys & Girls Clubs of Hartford. State Senator Douglas McCrory helped to lead the Digital Connectivity Forum in effort to help even more Hartford residents access the Internet, which has become especially vital during this ongoing pandemic. "The COVID-19 pandemic has underscored the importance of a family having high-speed Internet service to complete daily tasks and activities. Even more, the tools that will help a student finish a science project or a parent who is searching for a new job should not be out of reach due to unaffordability," said State Senator Doug McCrory. "Affordable, reliable Internet service is key to meeting the needs of all members of a household. I appreciate the opportunity to co-host a space for families to learn about Internet Essentials, an available low-cost program provided by Comcast, and to join in the launch announcement of community spaces where students can connect to the Internet in a safe, learning environment." Lift Zone sites complement Comcast's Internet Essentials program, which has helped connect a cumulative total of more than 10 million low-income people to the Internet at home since 2011, including 176,000 individuals in the state of Connecticut. "We are proud to partner with community organizations across Connecticut and equip them with fast WiFi service to provide kids with safe and reliable connectivity to learn, keep up with school and expand their educational opportunities," said Dennis Mathew, Senior Vice President of Comcast's Western New England Region. "We believe that these Lift Zones will provide another choice and make it convenient for folks to connect at a trusted local nonprofit location." The 13 Comcast Lift Zone sites that are now open in Connecticut include: Center for Latino Progress – Hartford Asylum Hill Boys & Girls Club – Hartford Literacy Volunteers of Greater Hartford Leadership, Education and Athletics in Partnership (LEAP) – New Haven Youth Continuum – 3 locations in New Haven New Haven Boys & Girls Club Music Haven – New Haven Boys & Girls Club of Bristol Opportunities Industrialization Center of New Britain Girls Inc. of Western Connecticut – Waterbury Town of Falls Village Social Services Office Twelve (12) additional Comcast Lift Zone sites in Connecticut are currently being installed with plans to open by late spring.

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