The Consumer Technology Association (CTA)®, which provides a forum for CTA members to further their goals of helping consumers make informed decisions, has appointed Kristian F. Beloff to its Retailer Council.
Beloff currently serves as CEO of SellPro, the only employee engagement and training platform that supports product brands, retailers, and retail agencies in one mobile solution, has been elected as a board member of the Retail Council of the CTA. Beloff will work to provide direction to the CTA about the needs of retailers and their partners. Beloff will contribute to the development of programs where members can exchange ideas and solutions for the retail CE channel, the creation of educational and training opportunities for members, and increasing collaboration with other CTA divisions and councils.
“I am honored to have been elected to join the prestigious CTA Retailer Council. Our company’s mission is to support retailers in creating shopping experiences that are worth visiting stores,” said Beloff. “I am looking forward to collaborating with the Council’s members, who represent many of the world’s top companies, in promoting and ensuring the future of retail.”
Beloff founded mVentix, renowned for its novel retail programs, in 2004. SellPro was the COVID-19-friendly spinoff app that emerged from mVentix, and has been helping brands and retailers collaborate and improve sales while motivating and inspiring the retail stores associate.